Everyone who knows The Game is always playing it. The Game is to forget you are playing The Game. You will explain this to those around you who will not understand and eventually the conversation will progress and everyone will forget about The Game. At some point later on, someone will remember about The Game. At this point they have lost The Game and must announce that to those around them (even if they are in different company), thus causing them all to lose The Game by reminding them of it. To anyone who knew this game before - you just lost The Game!