Everyone sits on chairs in a circle. Someone is picked as 'Adman'. The person to their right is 'Superman', then 'Spiderman', then 'Batman'. After that, each person is a number until the person to the left of Adman, who is the 'Shmeryl'. Adman begins by standing up and saying "Adman calling..." Adman can call anyone except the person on either side of him. Whoever is called then has to stand up and say, eg, "Number one calling Spiderman", "Spiderman calling number seven", etc. Noone can call the person who just called them. If someone makes a mistake (either by saying the wrong thing, calling a person they shouldn't have or hesitating) they become the shmeryl (stand up and take the place of the shmeryl whilst everyone after them moves up one place). The idea of the game is to become Adman.